{"id":1003908,"date":"2021-10-27T18:20:32","date_gmt":"2021-10-27T17:20:32","guid":{"rendered":"https:\/\/entrepreneurnut.com\/?p=1003908"},"modified":"2023-12-20T10:07:57","modified_gmt":"2023-12-20T10:07:57","slug":"email-marketing-statistics","status":"publish","type":"post","link":"https:\/\/entrepreneurnut.com\/email-marketing-statistics\/","title":{"rendered":"20+ Email Marketing Statistics You Need To Know In 2024 (with infographics)"},"content":{"rendered":"\n<p>Email marketing has been around for decades. It&#8217;s a powerful tool that allows businesses to connect with their customers in a way that was never possible before.<\/p>\n\n\n\n<p>But is it still relevant in 2021 and beyond?<\/p>\n\n\n\n<p>The short answer is, yes, and these email marketing statistics prove it.<\/p>\n\n\n\n<p>While some people think that email marketing has had its heyday, the stats don&#8217;t show that to be the case. Now more than ever email marketing is bringing a higher ROI for every $1 spent.<\/p>\n\n\n\n<p>Here in this article, we&#8217;ve curated the most important email marketing metrics to help you improve your campaigns and take advantage of this all-important business communication channel.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/entrepreneurnut.com\/email-marketing-statistics\/#General_Email_Statistics\" >General Email Statistics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/entrepreneurnut.com\/email-marketing-statistics\/#Email_Marketing_Effectiveness_Statistics\" >Email Marketing Effectiveness Statistics<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/entrepreneurnut.com\/email-marketing-statistics\/#Email_Open_Rates\" >Email Open Rates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/entrepreneurnut.com\/email-marketing-statistics\/#Email_Click-Through_Rates_CTR\" >Email Click-Through Rates (CTR)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/entrepreneurnut.com\/email-marketing-statistics\/#Email_Click-To-Open_Rates_CTOR\" >Email Click-To-Open Rates (CTOR)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/entrepreneurnut.com\/email-marketing-statistics\/#Email_Personalization_Statistics\" >Email Personalization Statistics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/entrepreneurnut.com\/email-marketing-statistics\/#Email_Automation_Statistics\" >Email Automation Statistics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/entrepreneurnut.com\/email-marketing-statistics\/#Email_Segmentation_Statistics\" >Email Segmentation Statistics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/entrepreneurnut.com\/email-marketing-statistics\/#Landing_Page_Conversions_vs_Form_Fields\" >Landing Page Conversions vs Form Fields<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/entrepreneurnut.com\/email-marketing-statistics\/#Email_Marketing_Stats_Final_Thoughts\" >Email Marketing Stats Final Thoughts<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"general-email-statistics\"><span class=\"ez-toc-section\" id=\"General_Email_Statistics\"><\/span>General Email Statistics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The email marketing industry had a value of $7.5 billion in 2020, and is predicted to increase to <a href=\"https:\/\/www.statista.com\/statistics\/812060\/email-marketing-revenue-worldwide\/\" target=\"_blank\" rel=\"noreferrer noopener\">$17.9 billion by 2021<\/a>.<\/li>\n\n\n\n<li>In 2020 the worldwide email marketing software market was valued at a total of \u00a31.3 billion, and is predicted to increase to <a href=\"https:\/\/www.statista.com\/statistics\/1230872\/email-marketing-software-market-worldwide\/\" target=\"_blank\" rel=\"noreferrer noopener\">2.28 billion by 2027<\/a>.<\/li>\n\n\n\n<li>According to <a href=\"https:\/\/www.statista.com\/statistics\/255080\/number-of-e-mail-users-worldwide\/\" target=\"_blank\" rel=\"noreferrer noopener\">Statistia<\/a>, there were around 4 billion people using email in 2019. That figure is predicted to increase to 4.6 billion by 2025.<\/li>\n\n\n\n<li>The number of daily emails that are sent and received globally has been steadily increasing since 2017. In 2020 an estimated <a href=\"https:\/\/www.statista.com\/statistics\/456500\/daily-number-of-e-mails-worldwide\/\" target=\"_blank\" rel=\"noreferrer noopener\">306.4 billion emails<\/a> were sent daily, and is predicted to increase to more than 376.4 billion emails per day by 2025.<\/li>\n\n\n\n<li>A <a href=\"https:\/\/www.statista.com\/statistics\/1269972\/role-newsletters-marketing-usa\/\" target=\"_blank\" rel=\"noreferrer noopener\">2021 survey <\/a>conducted among US advertisers concluded that 86% of them stated email newsletters is still a crucial communication tool between their brand and customers. 88% also said that email newsletters will continue to be a valuable method of reaching their target customers.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/entrepreneurnut.com\/wp-content\/uploads\/2021\/10\/general-stats-email-marketing-1024x683.jpg\" alt=\"General Email marketing statistics\" class=\"wp-image-1004041\" srcset=\"https:\/\/entrepreneurnut.com\/wp-content\/uploads\/2021\/10\/general-stats-email-marketing-1024x683.jpg 1024w, https:\/\/entrepreneurnut.com\/wp-content\/uploads\/2021\/10\/general-stats-email-marketing-300x200.jpg 300w, https:\/\/entrepreneurnut.com\/wp-content\/uploads\/2021\/10\/general-stats-email-marketing-768x512.jpg 768w, https:\/\/entrepreneurnut.com\/wp-content\/uploads\/2021\/10\/general-stats-email-marketing.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"email-marketing-effectiveness-statistics\"><span class=\"ez-toc-section\" id=\"Email_Marketing_Effectiveness_Statistics\"><\/span>Email Marketing Effectiveness Statistics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>According to <a href=\"https:\/\/www.litmus.com\/resources\/email-marketing-roi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Litmus<\/a>, email marketing is still the most effective channel for generating revenue. In 2020 <strong>email brought a return on investment (ROI) of $42 for every $1 spent<\/strong>. In 2018 the average ROI via email was $38.10. This shows that email marketing has increased in value as a promotional activity.<\/li>\n\n\n\n<li>In <a href=\"https:\/\/www.statista.com\/statistics\/1270089\/email-marketing-effectiveness\/\" target=\"_blank\" rel=\"noreferrer noopener\">2020-2021<\/a>, a survey conducted with B2B marketers as well as B2C marketers showed that 38% reported that the effectiveness of their email marketing campaigns had increased. 23% reported a decline in effectiveness.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.statista.com\/statistics\/1211452\/automated-email-marketing-conversion-rates-worldwide\/\" target=\"_blank\" rel=\"noreferrer noopener\">Data gathered in 2020<\/a> from an unknown email marketing and automation platform showed that automated welcome emails sent out by eCommerce stores converted at around 51.9%. The same email marketing platform also showed that automated cart recovery emails converted at around 33.89%.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"email-open-rates\"><span class=\"ez-toc-section\" id=\"Email_Open_Rates\"><\/span>Email Open Rates<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A <a href=\"https:\/\/www.statista.com\/statistics\/960928\/marketing-email-open-rates-world\/\" target=\"_blank\" rel=\"noopener\">2<\/a><a href=\"https:\/\/www.statista.com\/statistics\/960928\/marketing-email-open-rates-world\/\" target=\"_blank\" rel=\"noreferrer noopener\">0<\/a><a href=\"https:\/\/www.statista.com\/statistics\/960928\/marketing-email-open-rates-world\/\" target=\"_blank\" rel=\"noopener\">20 study<\/a> showed that the open rate of marketing emails was 18% globally. Among the countries included in the survey, Australia had the highest open rates of marketing emails at 20.6%.<\/li>\n\n\n\n<li>According to <a href=\"https:\/\/www.statista.com\/statistics\/1168526\/marketing-e-mail-open-rate-day-worldwide\/\" target=\"_blank\" rel=\"noreferrer noopener\">Statistia<\/a>, during 2020 the open rates of marketing emails were the highest on Fridays with an average of 18.9% opens. The worst day to send a marketing email was on Saturday&#8217;s with around 17.3% email recipients actially opening the emails.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.getresponse.com\/resources\/reports\/email-marketing-benchmarks\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/entrepreneurnut.com\/wp-content\/uploads\/2021\/10\/open-rates-1024x1024.jpg\" alt=\"Email open rates\" class=\"wp-image-1004086\" srcset=\"https:\/\/entrepreneurnut.com\/wp-content\/uploads\/2021\/10\/open-rates-1024x1024.jpg 1024w, https:\/\/entrepreneurnut.com\/wp-content\/uploads\/2021\/10\/open-rates-300x300.jpg 300w, https:\/\/entrepreneurnut.com\/wp-content\/uploads\/2021\/10\/open-rates-150x150.jpg 150w, https:\/\/entrepreneurnut.com\/wp-content\/uploads\/2021\/10\/open-rates-768x768.jpg 768w, https:\/\/entrepreneurnut.com\/wp-content\/uploads\/2021\/10\/open-rates.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">CTR stats reported by GetResponse<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"email-click-through-rates-ctr\"><span class=\"ez-toc-section\" id=\"Email_Click-Through_Rates_CTR\"><\/span>Email Click-Through Rates (CTR)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The average click-through rate of marketing emails was <a href=\"https:\/\/www.statista.com\/statistics\/457935\/e-mail-marketing-global-click-through-rates-by-region\/\" target=\"_blank\" rel=\"noreferrer noopener\">2.6% in 2020<\/a>. Of all the countries included in the survey, Australia had the highest email CTR at 3.1%.<\/li>\n\n\n\n<li>In 2020, the average email click-through rate of marketing emails was shown to be the <a href=\"https:\/\/www.statista.com\/statistics\/1270083\/marketing-e-mail-click-though-rate-day-worldwide\/\" target=\"_blank\" rel=\"noreferrer noopener\">highest on Fridays at 2.7%<\/a>. The lowest click-through rate was Saturday&#8217;s, at 2.4%.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"email-click-to-open-rates-ctor\"><span class=\"ez-toc-section\" id=\"Email_Click-To-Open_Rates_CTOR\"><\/span>Email Click-To-Open Rates (CTOR)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The average <a href=\"https:\/\/www.statista.com\/statistics\/961007\/marketing-email-click-to-open-rates-world\/\" target=\"_blank\" rel=\"noreferrer noopener\">click-to-open rate<\/a> of marketing emails in 2021 was 14.1%. Of all the countries surveyed, the United States proved to have the highest CTOR at 14.9%.<\/li>\n\n\n\n<li>In 2020, the CTO rates of marketing emails were the <a href=\"https:\/\/www.statista.com\/statistics\/1270082\/marketing-e-mail-click-to-open-rate-day-worldwide\/\" target=\"_blank\" rel=\"noreferrer noopener\">highest on Fridays<\/a>. Marketing emails that were opened on Tuesdays had the lowest CTO rate at 13.5%.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/entrepreneurnut.com\/wp-content\/uploads\/2021\/10\/or-ctr-ctor-1024x1024.jpg\" alt=\"Open rate, CTR, CTOR by country\" class=\"wp-image-1004087\" srcset=\"https:\/\/entrepreneurnut.com\/wp-content\/uploads\/2021\/10\/or-ctr-ctor-1024x1024.jpg 1024w, https:\/\/entrepreneurnut.com\/wp-content\/uploads\/2021\/10\/or-ctr-ctor-300x300.jpg 300w, https:\/\/entrepreneurnut.com\/wp-content\/uploads\/2021\/10\/or-ctr-ctor-150x150.jpg 150w, https:\/\/entrepreneurnut.com\/wp-content\/uploads\/2021\/10\/or-ctr-ctor-768x768.jpg 768w, https:\/\/entrepreneurnut.com\/wp-content\/uploads\/2021\/10\/or-ctr-ctor.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"email-personalization-statistics\"><span class=\"ez-toc-section\" id=\"Email_Personalization_Statistics\"><\/span>Email Personalization Statistics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Personalization is when you use subscriber data within your email content (subject line and\/or email body) to make the email feel tailor-made for them. Overall, email users respond better to personalized emails rather than generic emails.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A 2019 survey carried out among email marketers showed that 43% of participants stated that <a href=\"https:\/\/www.statista.com\/statistics\/1040108\/characteristics-for-effective-e-mail-marketing-optimization\/\" target=\"_blank\" rel=\"noreferrer noopener\">personalized emails<\/a> is the number one factor that, if improved, will have a positive impact on their email marketing campaigns.<\/li>\n\n\n\n<li>According to <a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/personalized-email\/\" target=\"_blank\" rel=\"noreferrer noopener\">this article<\/a> in Campaign Monitor, emails using personalization in the email subject line are 26% more likely to get opened.<\/li>\n\n\n\n<li>A study carried out by <a href=\"https:\/\/www.experianplc.com\/media\/latest-news\/2014\/experian-marketing-services-study-finds-personalized-emails-generate-six\/\" target=\"_blank\" rel=\"noreferrer noopener\">Experian<\/a> showed that promotional emails using personalization lead to a 6-fold increase in engagement rate, conversion rates and revenue generation.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"640\" src=\"https:\/\/entrepreneurnut.com\/wp-content\/uploads\/2021\/10\/stats-email-marketing-roi-cvr-ctr-1024x640.jpg\" alt=\"email CTR, CTOR, personalization\" class=\"wp-image-1004080\" srcset=\"https:\/\/entrepreneurnut.com\/wp-content\/uploads\/2021\/10\/stats-email-marketing-roi-cvr-ctr-1024x640.jpg 1024w, https:\/\/entrepreneurnut.com\/wp-content\/uploads\/2021\/10\/stats-email-marketing-roi-cvr-ctr-300x188.jpg 300w, https:\/\/entrepreneurnut.com\/wp-content\/uploads\/2021\/10\/stats-email-marketing-roi-cvr-ctr-768x480.jpg 768w, https:\/\/entrepreneurnut.com\/wp-content\/uploads\/2021\/10\/stats-email-marketing-roi-cvr-ctr.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"email-automation-statistics\"><span class=\"ez-toc-section\" id=\"Email_Automation_Statistics\"><\/span>Email Automation Statistics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Marketing emails can be scheduled to go out at certain times and for specific reasons. Automation can be set up to trigger when a person completes a specified action on your website.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In <a href=\"https:\/\/www.statista.com\/statistics\/1269813\/marketing-channels-automation\/\" target=\"_blank\" rel=\"noreferrer noopener\">June 2021<\/a>, 65% of marketers stated that email marketing was their most automated communication and marketing channel.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.statista.com\/statistics\/1211452\/automated-email-marketing-conversion-rates-worldwide\/\" target=\"_blank\" rel=\"noreferrer noopener\">Data gathered in 2020<\/a> from an unknown email marketing and automation platform showed that automated welcome emails sent out by eCommerce stores converted at around 51.9%. The same email marketing platform also showed that automated cart abandonment emails converted at around 33.89%.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"email-segmentation-statistics\"><span class=\"ez-toc-section\" id=\"Email_Segmentation_Statistics\"><\/span>Email Segmentation Statistics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Email list segmentation allows you to send highly targeted messages to specific groups of people on your list by segmenting them into different groups. This allows you to send more relevant information based on audience demographics to improve engagement and interaction with your emails.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&nbsp;Segmented campaigns receive a higher click-through rate to the tune of 100.95% when contrasted against an email marketing campaign that are not using segmentation, according to <a href=\"https:\/\/mailchimp.com\/resources\/effects-of-list-segmentation-on-email-marketing-stats\/\" target=\"_blank\" rel=\"noreferrer noopener\">MailChimp<\/a>.<\/li>\n\n\n\n<li>According to this article in <a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/email-marketing-new-rules\/\" target=\"_blank\" rel=\"noreferrer noopener\">CampaignMonitor<\/a>, segmented emails can achieve an increase in revenue by as much as 760%.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"landing-page-conversions-vs-form-fields\"><span class=\"ez-toc-section\" id=\"Landing_Page_Conversions_vs_Form_Fields\"><\/span>Landing Page Conversions vs Form Fields<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The number of form fields has on your landing page can have a big impact on conversions. Basically, the more information you ask someone to give, the lower your opt-in rates will be, as illustrated by the infographic below.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"299\" src=\"https:\/\/entrepreneurnut.com\/wp-content\/uploads\/2021\/10\/landing-page-conversion-email-form-fields-1024x299.jpg\" alt=\"email form fields vs conversions\" class=\"wp-image-1004085\" srcset=\"https:\/\/entrepreneurnut.com\/wp-content\/uploads\/2021\/10\/landing-page-conversion-email-form-fields-1024x299.jpg 1024w, https:\/\/entrepreneurnut.com\/wp-content\/uploads\/2021\/10\/landing-page-conversion-email-form-fields-300x88.jpg 300w, https:\/\/entrepreneurnut.com\/wp-content\/uploads\/2021\/10\/landing-page-conversion-email-form-fields-768x224.jpg 768w, https:\/\/entrepreneurnut.com\/wp-content\/uploads\/2021\/10\/landing-page-conversion-email-form-fields.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"email-marketing-stats-final-thoughts\"><span class=\"ez-toc-section\" id=\"Email_Marketing_Stats_Final_Thoughts\"><\/span>Email Marketing Stats Final Thoughts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Email marketing is still one of the most effective marketing strategies you can use in your business in 2021. with an average ROI of 40 times your investment, it should be a no-brainer for all businesses.<\/p>\n\n\n\n<p>I hope these email marketing stats are helpful to you and highlight the benefits of email marketing.<\/p>\n\n\n\n<p>You can check back here as often as you like (we will be updating this list frequently) to draw on statistics to help you improve your <a href=\"https:\/\/entrepreneurnut.com\/funnels\/\">marketing and automation funnels<\/a>, segmentation, follow-ups, use of personalization, and more.<\/p>\n\n\n\n<p>After reading this list of email metrics, I&#8217;m sure you, like me, agree that it&#8217;s worth putting in a little time to improve your email marketing efforts. With a bit of tweaking, you can turn an average email into a revenue-generating machine.<\/p>\n\n\n\n<p>If you want to know what we think are the best email marketing tools to use, then take a look at our <a href=\"https:\/\/entrepreneurnut.com\/best-autoresponders-email-marketing\/\">top-rated email automation software<\/a> platforms.<\/p>\n\n\n<div style=\"border: 1px solid #787878; border-radius: 0%; background-color: #d8d8d8; \" class=\"ub-styled-box ub-bordered-box wp-block-ub-styled-box\" id=\"ub-styled-box-faf220d5-4dd8-4db9-ad69-68deeff32fb4\">\n<p class=\"has-text-align-center\" style=\"font-size:25px\" id=\"ub-styled-box-bordered-content-\"><strong>Other Articles You Might Like<\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/entrepreneurnut.com\/affiliate-marketing-statistics\/\">Top affiliate marketing statistics<\/a><gwmw style=\"display:none;\"><\/gwmw><\/li>\n\n\n\n<li><a href=\"https:\/\/entrepreneurnut.com\/youtube-statistics\/\">Top YouTube statistics<\/a><gwmw style=\"display:none;\"><\/gwmw><\/li>\n\n\n\n<li><a href=\"https:\/\/entrepreneurnut.com\/blogging-statistics\/\">Top blogging statistics<\/a><gwmw style=\"display:none;\"><\/gwmw><\/li>\n\n\n\n<li><a href=\"https:\/\/entrepreneurnut.com\/how-to-build-an-email-list\/\">How to build an email list<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/entrepreneurnut.com\/how-to-write-an-email-for-affiliate-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to write an affiliate marketing email<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/entrepreneurnut.com\/best-autoresponder-for-affiliate-marketing\/\">Best autoresponders for affiliate marketing<\/a><gwmw style=\"display:none;\"><gwmw style=\"display:none;\"><\/gwmw><\/gwmw><\/li>\n\n\n\n<li><a href=\"https:\/\/entrepreneurnut.com\/getresponse-autoresponder-review\/\">Full GetResponse review<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/entrepreneurnut.com\/sendlane-review\/\">Full SendLane review<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/entrepreneurnut.com\/how-to-do-affiliate-marketing-through-email\/\" target=\"_blank\" rel=\"noreferrer noopener\">Affiliate email marketing 101<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Email marketing has been around for decades. It&#8217;s a powerful tool that allows businesses to connect with their customers in a way that was never possible before. But is it still relevant in 2021 and beyond? The short answer is, yes, and these email marketing statistics prove it. While some people think that email marketing &#8230; <a title=\"20+ Email Marketing Statistics You Need To Know In 2024 (with infographics)\" class=\"read-more\" href=\"https:\/\/entrepreneurnut.com\/email-marketing-statistics\/\" aria-label=\"Read more about 20+ Email Marketing Statistics You Need To Know In 2024 (with infographics)\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":1004853,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_lmt_disableupdate":"no","_lmt_disable":"no","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[8,1000162],"tags":[1000139,59,1000137,1000140,1000138,1000141,1000136],"class_list":["post-1003908","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","category-statistics","tag-automation","tag-email-marketing","tag-open-rates","tag-personalization","tag-roi","tag-segmentation","tag-statistics"],"featured_image_src":"https:\/\/entrepreneurnut.com\/wp-content\/uploads\/2021\/10\/email-marketing-stats.jpg","author_info":{"display_name":"Steve West","author_link":"https:\/\/entrepreneurnut.com\/author\/stevewest\/"},"modified_by":"Susan Sherry","uagb_featured_image_src":{"full":["https:\/\/entrepreneurnut.com\/wp-content\/uploads\/2021\/10\/email-marketing-stats.jpg",1200,650,false],"thumbnail":["https:\/\/entrepreneurnut.com\/wp-content\/uploads\/2021\/10\/email-marketing-stats-150x150.jpg",150,150,true],"medium":["https:\/\/entrepreneurnut.com\/wp-content\/uploads\/2021\/10\/email-marketing-stats-300x163.jpg",300,163,true],"medium_large":["https:\/\/entrepreneurnut.com\/wp-content\/uploads\/2021\/10\/email-marketing-stats-768x416.jpg",768,416,true],"large":["https:\/\/entrepreneurnut.com\/wp-content\/uploads\/2021\/10\/email-marketing-stats-1024x555.jpg",1024,555,true],"1536x1536":["https:\/\/entrepreneurnut.com\/wp-content\/uploads\/2021\/10\/email-marketing-stats.jpg",1200,650,false],"2048x2048":["https:\/\/entrepreneurnut.com\/wp-content\/uploads\/2021\/10\/email-marketing-stats.jpg",1200,650,false]},"uagb_author_info":{"display_name":"Steve West","author_link":"https:\/\/entrepreneurnut.com\/author\/stevewest\/"},"uagb_comment_info":0,"uagb_excerpt":"Email marketing has been around for decades. It&#8217;s a powerful tool that allows businesses to connect with their customers in a way that was never possible before. But is it still relevant in 2021 and beyond? The short answer is, yes, and these email marketing statistics prove it. While some people think that email marketing&hellip;","_links":{"self":[{"href":"https:\/\/entrepreneurnut.com\/wp-json\/wp\/v2\/posts\/1003908","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entrepreneurnut.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entrepreneurnut.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entrepreneurnut.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/entrepreneurnut.com\/wp-json\/wp\/v2\/comments?post=1003908"}],"version-history":[{"count":0,"href":"https:\/\/entrepreneurnut.com\/wp-json\/wp\/v2\/posts\/1003908\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entrepreneurnut.com\/wp-json\/wp\/v2\/media\/1004853"}],"wp:attachment":[{"href":"https:\/\/entrepreneurnut.com\/wp-json\/wp\/v2\/media?parent=1003908"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entrepreneurnut.com\/wp-json\/wp\/v2\/categories?post=1003908"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entrepreneurnut.com\/wp-json\/wp\/v2\/tags?post=1003908"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}