{"id":1004850,"date":"2022-02-06T21:12:09","date_gmt":"2022-02-06T21:12:09","guid":{"rendered":"https:\/\/entrepreneurnut.com\/?p=1004850"},"modified":"2023-12-20T10:08:47","modified_gmt":"2023-12-20T10:08:47","slug":"affiliate-marketing-statistics","status":"publish","type":"post","link":"https:\/\/entrepreneurnut.com\/affiliate-marketing-statistics\/","title":{"rendered":"80+ Affiliate Marketing Statistics You Need To Know (2024)"},"content":{"rendered":"\n<p>Looking for affiliate marketing statistics?<\/p>\n\n\n\n<p>Affiliate marketing has continued to soar year after year over the last 2 decades.<\/p>\n\n\n\n<p>Aside from an increase in the number of publisher sign-ups, there has also been an increase in new ways of working, and a sense of flexibility as more brands continue to move into affinity partnerships.<\/p>\n\n\n\n<p>In this article we&#8217;ve compiled 80+ affiliate marketing statistics you need to know if you&#8217;re working (or planning to work) in the industry. Here are the categories covered:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Affiliate marketing trends&nbsp;<\/li>\n\n\n\n<li>Affiliate marketing growth statistics&nbsp;<\/li>\n\n\n\n<li>Affiliate marketing revenue statistics&nbsp;<\/li>\n\n\n\n<li>Affiliate marketing industry statistics&nbsp;<\/li>\n\n\n\n<li>Affiliate marketing demographics statistics&nbsp;<\/li>\n\n\n\n<li>Affiliate marketing and social media&nbsp;<\/li>\n\n\n\n<li>General affiliate marketing statistics<\/li>\n<\/ul>\n\n\n<div style=\"border: 1px solid #8d8d8d; border-radius: 0%; background-color: #d8d8d8; \" class=\"ub-styled-box ub-bordered-box wp-block-ub-styled-box\" id=\"ub-styled-box-372791c8-2b08-42f0-bfcf-3d9fd202d804\">\n<p class=\"has-text-align-center has-medium-font-size\" id=\"ub-styled-box-bordered-content-\"><strong>TL;DR Important Trends To Know<\/strong><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/entrepreneurnut.com\/affiliate-marketing-statistics\/#Top_Affiliate_Marketing_Trends\" >Top Affiliate Marketing Trends<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/entrepreneurnut.com\/affiliate-marketing-statistics\/#Affiliate_Marketing_Growth_Statistics\" >Affiliate Marketing Growth Statistics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/entrepreneurnut.com\/affiliate-marketing-statistics\/#Affiliate_Marketing_Revenue_Statistics\" >Affiliate Marketing Revenue Statistics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/entrepreneurnut.com\/affiliate-marketing-statistics\/#Affiliate_Marketing_Industry_Statistics\" >Affiliate Marketing Industry Statistics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/entrepreneurnut.com\/affiliate-marketing-statistics\/#Affiliate_Marketing_Demographic_Statistics\" >Affiliate Marketing Demographic Statistics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/entrepreneurnut.com\/affiliate-marketing-statistics\/#Affiliate_Marketing_and_Social_Media\" >Affiliate Marketing and Social Media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/entrepreneurnut.com\/affiliate-marketing-statistics\/#General_Affiliate_Marketing_Statistics\" >General Affiliate Marketing Statistics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/entrepreneurnut.com\/affiliate-marketing-statistics\/#Final_Thoughts_On_Affiliate_Marketing_Statistics\" >Final Thoughts On Affiliate Marketing Statistics<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"top-affiliate-marketing-trends-1\"><span class=\"ez-toc-section\" id=\"Top_Affiliate_Marketing_Trends\"><\/span>Top Affiliate Marketing Trends<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>According to marketing research by Business Insider Intelligence, B2B e-commerce sites were expected to reach <a href=\"https:\/\/supermetrics.com\/blog\/affiliate-marketing-trends-2022\" target=\"_blank\" rel=\"noreferrer noopener\">$1.58 trillion<\/a> in the U.S. in 2021, an increase of 17% compared to the previous year.<\/li>\n\n\n\n<li>In terms of SaaS sales specifically, Gartner projected that global end-user spending on SaaS products would reach <a href=\"https:\/\/supermetrics.com\/blog\/affiliate-marketing-trends-2022\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">$146 billion<\/a> in 2021, up over 20% from 2020.<\/li>\n\n\n\n<li>As compared to previous years, the average order value (AOV) increased by <a href=\"https:\/\/supermetrics.com\/blog\/affiliate-marketing-trends-2022\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">15%<\/a> on Black Friday, 23% on Cyber Monday, and 20% on Thanksgiving in 2021.<\/li>\n\n\n\n<li>In 2021, partner payouts also increased by <a href=\"https:\/\/supermetrics.com\/blog\/affiliate-marketing-trends-2022\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">21%<\/a> on average, particularly during the late November shopping, which was better than in 2020.\u00a0<\/li>\n\n\n\n<li>According to a <a href=\"https:\/\/skai.io\/file?source=2017\/09\/Kenshoo-DIGI_WPaper-1-2.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Kenshoo research paper<\/a>, 85% of internet customers use Google to gather ideas and information before making a purchase.<\/li>\n\n\n\n<li>During the focus period of 2021 to 2026, the online gambling industry is expected to register a CAGR of <a href=\"https:\/\/finance.yahoo.com\/news\/online-gambling-market-growth-trends-083400461.html\" target=\"_blank\" rel=\"noreferrer noopener\">11.49%\u00a0<\/a><\/li>\n\n\n\n<li>The number of digital assistants and Google smart speakers is predicted to reach <a href=\"https:\/\/www.statista.com\/statistics\/973815\/worldwide-digital-voice-assistant-in-use\/\" target=\"_blank\" rel=\"noreferrer noopener\">8.4 billion<\/a> by 2024. Therefore, AI and voice search are two of the most important trends in affiliate marketing.<\/li>\n\n\n\n<li>Google has plans of blocking third-party cookies in the Chrome browser by <a href=\"https:\/\/www.theverge.com\/2021\/6\/24\/22547339\/google-chrome-cookiepocalypse-delayed-2023\" target=\"_blank\" rel=\"noreferrer noopener\">2023<\/a>. Google will implement new technologies, and has already begun implementing first-party cookies, which are created and stored directly by the visited website.<\/li>\n\n\n\n<li>\u200b\u200bIn 2021, interest in affiliate marketing increased by more than 50% as compared to 2020.<\/li>\n<\/ul>\n\n\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"affiliate-marketing-growth-statistics\"><span class=\"ez-toc-section\" id=\"Affiliate_Marketing_Growth_Statistics\"><\/span>Affiliate Marketing Growth Statistics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>According to Statista spending on <a href=\"https:\/\/entrepreneurnut.com\/affiliate-marketing\/\">affiliate<\/a> marketing efforts in the United States alone is predicted to rise to a staggering <a href=\"https:\/\/supermetrics.com\/blog\/affiliate-marketing-statistics\" target=\"_blank\" rel=\"noreferrer noopener\">$8.2 billion<\/a> by 2022. This is more than three times the amount it was 10 years ago and up by <a href=\"https:\/\/www.statista.com\/statistics\/693438\/affiliate-marketing-spending\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">5.4 billion<\/a> from 2017 and<a href=\"https:\/\/www.investopedia.com\/personal-finance\/affiliate-marketing-can-you-really-make-money\/%23:~:text=The%2520affiliate%2520marketing%2520industry%2520is%2520growing%2520steadily.&amp;text=According%2520to%2520the%2520survey,%25209,annual%2520revenue%2520from%2520affiliate%2520marketing.\" target=\"_blank\" rel=\"noreferrer noopener\"> $1.6 billion<\/a> in 2010.<\/li>\n\n\n\n<li>Moreover, the Awin Report estimated that advertisers globally invested <a href=\"https:\/\/supermetrics.com\/blog\/affiliate-marketing-statistics\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">$13 billion<\/a> in affiliate marketing back in 2017. &nbsp;<\/li>\n\n\n\n<li>Based on these numbers and the upward consistent trend, it\u2019s evident that those partaking in affiliate marketing will continue to have thriving businesses, even into the 2020\u2019s and beyond.<\/li>\n\n\n\n<li>As affiliate marketing involves very little investment, <a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2020\/06\/05\/we-are-living-in-an-affiliate-world\/?sh=3076437f32a0\" target=\"_blank\" rel=\"noreferrer noopener\">81%<\/a> of brands and 84% of publishing businesses use affiliate programs and affiliate marketing networks to leverage their affiliate content and increase brand awareness.<\/li>\n\n\n\n<li>Over<a href=\"https:\/\/supermetrics.com\/blog\/affiliate-marketing-statistics\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> 80%<\/a> of advertisers looking to increase their growth allocate more than <a href=\"https:\/\/supermetrics.com\/blog\/affiliate-marketing-statistics\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">10% <\/a>of their marketing budgets to affiliate programs.&nbsp;<\/li>\n\n\n\n<li>The search interest for affiliate marketing has skyrocketed by over <a href=\"https:\/\/supermetrics.com\/blog\/affiliate-marketing-statistics\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">200%<\/a> between 2015 and 2021.&nbsp;<\/li>\n\n\n\n<li>The biggest affiliate networks have over <a href=\"https:\/\/supermetrics.com\/blog\/affiliate-marketing-statistics\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">100K+<\/a> affiliate marketers, as shown below:<\/li>\n\n\n\n<li><strong>Amazon Associates:<\/strong> 900,000+<\/li>\n\n\n\n<li><strong>Awin:<\/strong> 205,000+<\/li>\n\n\n\n<li><strong>ShareASale:<\/strong> 700,000+<\/li>\n\n\n\n<li><strong>ClickBank:<\/strong> 100,000+<\/li>\n<\/ul>\n\n\n\n<p>The revenue created by content publishers is way up by <a href=\"https:\/\/www.awin.com\/us\/affiliate-marketing\/15-powerful-affiliate-marketing-statistics\" target=\"_blank\" rel=\"noreferrer noopener\">240% <\/a>over the last few years, due to the growth of affiliate content, which grew by 175%.<\/p>\n\n\n\n<p>In July 2020, the number of affiliate marketers who applied on Amazon grew by <a href=\"https:\/\/www.awin.com\/awin-report\/2021\/global\/2020-review\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">150%<\/a>.<\/p>\n\n\n\n<p>Spending on affiliate marketing is growing at a Compound Annual Growth Rate (CAGR) of <a href=\"https:\/\/bloggingx.com\/affiliate-marketing-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">27%<\/a> compared with most other sales channels.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"affiliate-marketing-revenue-statistics\"><span class=\"ez-toc-section\" id=\"Affiliate_Marketing_Revenue_Statistics\"><\/span>Affiliate Marketing Revenue Statistics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>According to Statista, Groupon, a coupon affiliate website, makes an annual revenue of approximately<a href=\"https:\/\/supermetrics.com\/blog\/affiliate-marketing-statistics\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> $1.4 billion<\/a> in revenue from affiliate commissions alone. Groupon\u2019s number of active members peaked at over <a href=\"https:\/\/supermetrics.com\/blog\/affiliate-marketing-trends-2021\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">50 million<\/a>.<\/li>\n\n\n\n<li>According to AffStat&#8217;s benchmark study, <a href=\"https:\/\/supermetrics.com\/blog\/affiliate-marketing-statistics\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">35%<\/a> of affiliates reported at least $20,000 in annual revenue from affiliate marketing programs.<\/li>\n\n\n\n<li>Publishers earn approximately <a href=\"https:\/\/www.payscale.com\/research\/US\/Skill=Affiliate_Marketing\/Salary\" target=\"_blank\" rel=\"noreferrer noopener\">$65,000<\/a> per year from affiliate marketing.<\/li>\n\n\n\n<li>In 2021, Awin affiliates earned more than <a href=\"https:\/\/www.awin.com\/us\/affiliate-marketing\/content-development\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">$915 million<\/a>.<\/li>\n\n\n\n<li>Jason Stone, also known as Millionaire Mentor, generated <a href=\"https:\/\/www.entrepreneur.com\/article\/294084\" target=\"_blank\" rel=\"noreferrer noopener\">$7million<\/a> in affiliate marketing revenue in a year.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.socialmediatoday.com\/news\/101-stats-to-understand-affiliate-marketing-infographic\/560657\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">80%<\/a> of Americans with a revenue of more than $200 million reported running affiliate marketing networks.<\/li>\n\n\n\n<li>The Forrester Report indicates that more than half of the surveyed affiliate publishers reported that affiliate marketing accounted for over 20% of their entire earnings annually.<\/li>\n\n\n\n<li>According to a SaaS Scout industry report, Affiliate programs yield <a href=\"https:\/\/supermetrics.com\/blog\/affiliate-marketing-trends-2021\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">15% to 30%<\/a> of total sales for advertisers.<\/li>\n\n\n\n<li>Affiliate marketing is the most effective method of generating revenue for <a href=\"https:\/\/www.socialmediatoday.com\/news\/101-stats-to-understand-affiliate-marketing-infographic\/560657\/\" target=\"_blank\" rel=\"noreferrer noopener\">34%<\/a> of publishers.<\/li>\n\n\n\n<li>More than <a href=\"https:\/\/www.sovrn.com\/blog\/category\/commerce\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">73%<\/a> of merchants claim affiliate marketing programs help them meet their revenue targets.<\/li>\n\n\n\n<li>A staggering <a href=\"https:\/\/www.sovrn.com\/blog\/category\/commerce\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">86% <\/a>of publishers expect their affiliate marketing revenues to increase or stay consistent going into the future, and <a href=\"https:\/\/www.sovrn.com\/blog\/category\/commerce\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">91%<\/a> of merchants plan to increase or maintain their budget for affiliate marketing over the next few years to come.<\/li>\n\n\n\n<li>Today, around 9% of affiliates earn more than <a href=\"https:\/\/www.investopedia.com\/personal-finance\/affiliate-marketing-can-you-really-make-money\/\" target=\"_blank\" rel=\"noreferrer noopener\">$50,000<\/a> per year.<\/li>\n\n\n\n<li>Affiliate marketing accounts for <a href=\"https:\/\/www.interesjournals.org\/articles\/affiliate-marketing-market-analysis.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">16%<\/a> of eCommerce sales in the United States and Canada.<\/li>\n\n\n\n<li>Affiliate marketing is the <a href=\"https:\/\/www.forbes.com\/sites\/markfidelman\/2016\/02\/01\/study-what-top-cmos-are-betting-their-careers-on\/?sh=4d5f8598789f\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">2nd<\/a> largest revenue generator for web publishers.<\/li>\n\n\n\n<li>In the last five years, <a href=\"https:\/\/bloggingx.com\/affiliate-marketing-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">60%<\/a> of the large merchants who made <a href=\"https:\/\/bloggingx.com\/affiliate-marketing-statistics\/https:\/\/bloggingx.com\/affiliate-marketing-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">$5 million <\/a>used affiliate marketing.<\/li>\n\n\n\n<li>Since 2015, revenue from affiliate marketing programs has increased by <a href=\"https:\/\/www.interesjournals.org\/articles\/affiliate-marketing-market-analysis.pdf\" target=\"_blank\" rel=\"noopener\">10%<\/a> each year.<\/li>\n\n\n\n<li>Over <a href=\"https:\/\/supermetrics.com\/blog\/affiliate-marketing-statistics\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">80%<\/a> of marketers anticipate an increase in affiliate marketing revenue moving forward over the next decade.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"affiliate-marketing-industry-statistics\"><span class=\"ez-toc-section\" id=\"Affiliate_Marketing_Industry_Statistics\"><\/span>Affiliate Marketing Industry Statistics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The fashion industry accounts for approximately <a href=\"https:\/\/www.amnavigator.com\/blog\/2015\/09\/25\/analysis-of-best-affiliate-programs-top-20-niches\/\" target=\"_blank\" rel=\"noreferrer noopener\">25%<\/a> of all affiliate programs.<\/li>\n\n\n\n<li>Sports and outdoors affiliate programs make up about <a href=\"https:\/\/www.amnavigator.com\/blog\/2015\/09\/25\/analysis-of-best-affiliate-programs-top-20-niches\/\" target=\"_blank\" rel=\"noopener\">18%<\/a> of all affiliate programs, while health affiliate programs make up 14%.<\/li>\n\n\n\n<li>There are about<a href=\"https:\/\/www.amnavigator.com\/blog\/2015\/09\/25\/analysis-of-best-affiliate-programs-top-20-niches\/\" target=\"_blank\" rel=\"noreferrer noopener\"> 13.81% <\/a>of affiliate programs in the beauty industry, 10.74 in the travel industry, and 8.7% in the home and garden industry.<\/li>\n\n\n\n<li>While <a href=\"https:\/\/supermetrics.com\/blog\/affiliate-marketing-statistics\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">81.4%<\/a> of affiliates promote B2C products and\/or services, the remaining 18.6% promote B2B products and\/or services.<\/li>\n\n\n\n<li>Affiliates most often promote computers and electronics at a <a href=\"https:\/\/supermetrics.com\/blog\/affiliate-marketing-statistics\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">40%<\/a> rate, followed by clothing\/apparel 41%, online services 30%, accessories 29%, and beauty 28%.<\/li>\n\n\n\n<li>Affiliate marketers also promote business products at a <a href=\"https:\/\/supermetrics.com\/blog\/affiliate-marketing-statistics\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">25% <\/a>rate, as well as marketing products at 20%.<\/li>\n\n\n\n<li>Amazon has the most sizeable affiliate program, owning <a href=\"https:\/\/www.interesjournals.org\/articles\/affiliate-marketing-market-analysis.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">35.7%<\/a> of the market share by the size of accounts.<\/li>\n\n\n\n<li>The global value of the affiliate marketing industry is projected to be <a href=\"https:\/\/supermetrics.com\/blog\/affiliate-marketing-trends-2021\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">$12 billion<\/a>, and the United States market share is about $4.5 billion. The U.S is followed by $1.7 billion in the U.K, $1.3 billion in Germany, and $4 billion in the rest of the world.<\/li>\n\n\n\n<li>The vast majority of affiliates (<a href=\"https:\/\/backlinko.com\/digital-marketing-stats\" target=\"_blank\" rel=\"noreferrer noopener\">42.17%<\/a>) advertise between one and ten goods.<\/li>\n\n\n\n<li>According to BrightEdge, organic search accounts for an average of <a href=\"https:\/\/supermetrics.com\/blog\/affiliate-marketing-statistics\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">53% <\/a>of traffic across industries, while paid search accounts for 15%.<\/li>\n\n\n\n<li>30% of website owners thought there weren&#8217;t enough affiliate products relevant to their readers.<\/li>\n\n\n\n<li>The retail affiliate niche generates the biggest revenue percentage with telecom and media accounting for <a href=\"https:\/\/www.socialmediatoday.com\/news\/101-stats-to-understand-affiliate-marketing-infographic\/560657\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">24%<\/a> of affiliate revenue, followed by travel and leisure at 16%.<\/li>\n\n\n\n<li>In many affiliate programs, the lowest commissions can be as low as <a href=\"https:\/\/supermetrics.com\/blog\/affiliate-marketing-statistics\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">$10<\/a>, while some affiliates can earn thousands of dollars in commissions.<\/li>\n\n\n\n<li>In the United Kingdom, <a href=\"https:\/\/www.statista.com\/statistics\/1252554\/affiliate-marketing-spending-uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">627 million<\/a> British pounds were invested in affiliate marketing in 2020, up from 569 million the previous year. Smartphone spending accounted for over 40% of total spending.<\/li>\n\n\n\n<li><a href=\"https:\/\/bloggingx.com\/affiliate-marketing-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">40%<\/a> of marketers worldwide consider affiliate marketing to be a vital skill.<\/li>\n\n\n\n<li>Affiliate marketing is used by nearly <a href=\"https:\/\/www.investopedia.com\/terms\/a\/affiliate-marketing.asp\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">79%<\/a> of businesses to engage existing clients and increase sales.<\/li>\n\n\n\n<li>According to <a href=\"https:\/\/www.awin.com\/us\/affiliate-marketing\/15-powerful-affiliate-marketing-statistics\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">76%<\/a> of publishers, affiliate marketing makes it easy to monetize their website.<\/li>\n\n\n\n<li><a href=\"https:\/\/bloggingx.com\/affiliate-marketing-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">54.28%<\/a> of affiliate publishers work from home, while 19.21% work from an office.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"affiliate-marketing-demographic-statistics\"><span class=\"ez-toc-section\" id=\"Affiliate_Marketing_Demographic_Statistics\"><\/span>Affiliate Marketing Demographic Statistics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Male affiliate marketers account for <a href=\"https:\/\/www.financemagnates.com\/thought-leadership\/affiliate-marketing-and-the-online-brokerage-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">54.23%<\/a> of all affiliate marketers, while female affiliates account for 42.97%.<\/li>\n\n\n\n<li>Approximately <a href=\"https:\/\/www.statista.com\/statistics\/693422\/affiliate-marketers-age\/\" target=\"_blank\" rel=\"noreferrer noopener\">5%<\/a> of all affiliates are between the ages of 18 and 24.<\/li>\n\n\n\n<li>31.86% of people who do affiliate marketing between the ages of 35 and 44.<\/li>\n\n\n\n<li>The United States accounts for <a href=\"https:\/\/saasscout.com\/statistics\/affiliate-marketing-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">39% <\/a>of the global affiliate marketing market, followed by the United Kingdom and Germany, with <a href=\"https:\/\/saasscout.com\/statistics\/affiliate-marketing-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">15%<\/a> and 11%, respectively.<\/li>\n\n\n\n<li>According to the Forrester report, <a href=\"https:\/\/supermetrics.com\/blog\/affiliate-marketing-statistics\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">71%<\/a> of U.S. affiliate publishers are affiliated with three or more affiliate networks, while 6% work with a single affiliate network.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"affiliate-marketing-and-social-media\"><span class=\"ez-toc-section\" id=\"Affiliate_Marketing_and_Social_Media\"><\/span>Affiliate Marketing and Social Media<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>According to an empirical study conducted by Princeton University, 0.67% or 3,472 of 515,999 YouTube videos and 0.85% or 18,237 of 2,140,462 Pinterest pins contained at least one affiliate URL.<\/li>\n\n\n\n<li>The Science and Technology category on YouTube is the top category for affiliate engagement, with 3.6% of its videos containing affiliate content.<\/li>\n\n\n\n<li>Affiliate marketers use social media to connect with customers <a href=\"https:\/\/www.affiliatesummit.com\/affstat\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">67.32%<\/a> of the time.<\/li>\n\n\n\n<li>For most product categories, the top 3 traffic sources are SEO <a href=\"https:\/\/supermetrics.com\/blog\/affiliate-marketing-statistics\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">69%<\/a>, social media 67%, blogging 64%, email marketing at 41%, and Pay per click advertising (PPC) at 34.28%.<\/li>\n\n\n\n<li>Approximately <a href=\"https:\/\/digitalmarketinginstitute.com\/blog\/20-influencer-marketing-statistics-that-will-surprise-you\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">49%<\/a> of social media users rely on influencer recommendations before making a purchase.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"general-affiliate-marketing-statistics\"><span class=\"ez-toc-section\" id=\"General_Affiliate_Marketing_Statistics\"><\/span>General Affiliate Marketing Statistics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Almost <a href=\"https:\/\/www.marketingdive.com\/news\/why-affiliate-marketing-is-a-growing-opportunity-for-advertisers\/415078\/\" target=\"_blank\" rel=\"noreferrer noopener\">90%<\/a> of the advertisers said affiliate marketing is crucial to their digital marketing strategy.<\/li>\n\n\n\n<li>According to affiliate marketing statistics, the average conversion rate is between <a href=\"https:\/\/supermetrics.com\/blog\/affiliate-conversion-tracking\" target=\"_blank\" rel=\"noreferrer noopener\">0.5 and 1%.<\/a><\/li>\n\n\n\n<li>Over 65% of affiliates utilize blogging to attract traffic <strong><em>(Awin)<\/em><\/strong><\/li>\n\n\n\n<li>In April 2020, Amazon reduced commission rates for its affiliate marketing program to as low as <a href=\"https:\/\/www.cnbc.com\/2020\/04\/14\/amazon-slashes-commission-rates-for-affiliate-program.html\" target=\"_blank\" rel=\"noreferrer noopener\">1% to 10%<\/a>.<\/li>\n\n\n\n<li>In the United Kingdom, <a href=\"https:\/\/www.statista.com\/statistics\/1252554\/affiliate-marketing-spending-uk\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u00a3627 million<\/a> was invested in affiliate marketing in 2020, up from 569 million the previous year. Smartphone spending accounted for almost<a href=\"https:\/\/www.statista.com\/statistics\/1252554\/affiliate-marketing-spending-uk\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> 40% <\/a>of overall spending.<\/li>\n\n\n\n<li>At the beginning of 2020, <a href=\"https:\/\/www.shopify.com\/blog\/53669701-how-to-set-up-an-affiliate-program-for-your-shopify-store\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">1 in every 4 <\/a>shoppers who were new to a brand ordered through affiliate links. By April 2020, that figure had risen to <a href=\"https:\/\/www.shopify.com\/blog\/53669701-how-to-set-up-an-affiliate-program-for-your-shopify-store\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">37%<\/a>, and it has remained above <a href=\"https:\/\/www.awin.com\/awin-report\/2021\/global\/2020-review\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">30% <\/a>ever since.<\/li>\n\n\n\n<li>More than <a href=\"https:\/\/www.financemagnates.com\/thought-leadership\/affiliate-marketing-and-the-online-brokerage-business\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">50%<\/a> of affiliate-referred traffic is generated by mobile devices.<\/li>\n\n\n\n<li>At least <a href=\"https:\/\/backlinko.com\/digital-marketing-stats\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">40%<\/a> of merchants in the United States claim affiliate programs are their top customer acquisition channel.<\/li>\n\n\n\n<li>Approximately <a href=\"https:\/\/www.marketingdive.com\/news\/why-affiliate-marketing-is-a-growing-opportunity-for-advertisers\/415078\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">83%<\/a> of surveyed marketers targeted consumers during the discovery and awareness phase, while <a href=\"https:\/\/www.marketingdive.com\/news\/why-affiliate-marketing-is-a-growing-opportunity-for-advertisers\/415078\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">79%<\/a> target them during conversion and purchase.<\/li>\n\n\n\n<li><a href=\"https:\/\/bloggingx.com\/affiliate-marketing-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">24.46<\/a>% of affiliate learn about affiliate programs from the merchant&#8217;s website.<\/li>\n\n\n\n<li><a href=\"https:\/\/bloggingx.com\/affiliate-marketing-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">61%<\/a> of Australian affiliate marketers use the &#8220;last click&#8221; attribution model, whereas 13% use the &#8220;first click&#8221; model.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.marketingdive.com\/news\/why-affiliate-marketing-is-a-growing-opportunity-for-advertisers\/415078\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">83%<\/a> of advertisers use affiliate network dashboards to recruit partners, and <a href=\"https:\/\/www.marketingdive.com\/news\/why-affiliate-marketing-is-a-growing-opportunity-for-advertisers\/415078\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">79%<\/a> attend affiliate network events.<\/li>\n\n\n\n<li>According to AM Navigator, the United States has approximately 11,400 affiliate marketing programs. ShareASale has 49% of the market share, meaning it\u2019s one of the biggest affiliate marketing networks with about 5,594 programs.<\/li>\n\n\n\n<li>Although &#8220;pay per call&#8221; affiliate marketing is more time-consuming, it has a high conversion rate of <a href=\"https:\/\/www.awin.com\/gb\/affiliate-marketing\/15-powerful-affiliate-marketing-statistics-worth-paying-attention-to\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">10-15%<\/a>.<\/li>\n\n\n\n<li>According to Backlinko&#8217;s global affiliate marketing data, affiliate programs are the leading customer acquisition method for <a href=\"https:\/\/backlinko.com\/digital-marketing-stats\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">40%<\/a> of US companies.<\/li>\n\n\n\n<li>According to <a href=\"https:\/\/www.socialmediatoday.com\/social-business\/role-social-media-marketing-business\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">18.5%<\/a> of affiliate marketers, product relevance is one of the most important criteria when selecting a program. Moreover, it\u2019s also important to consider the reputation of the affiliate program and affiliate network.<\/li>\n\n\n\n<li><a href=\"https:\/\/backlinko.com\/digital-marketing-stats\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">22%<\/a> of Chief Marketing Officers claimed that the area of marketing they\u2019re least knowledgeable is affiliate marketing.<\/li>\n\n\n\n<li>North America is home to <a href=\"https:\/\/backlinko.com\/digital-marketing-stats\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">2 out of every 3<\/a> affiliate marketers.<\/li>\n\n\n\n<li>Affiliate marketing fraud cost advertisers <a href=\"https:\/\/cheq.ai\/wp-content\/uploads\/2021\/12\/Economic-cost-of-affiliate-fraud-2020-Report-12.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">$1.4 billion<\/a> in 2020.If left unchecked, the problem will worsen as affiliate marketing expands into new markets and countries around the world.<\/li>\n\n\n\n<li>It was anticipated that the global expenses of digital advertising fraud would rise tremendously between 2018 and 2023, from <a href=\"https:\/\/www.statista.com\/statistics\/677466\/digital-ad-fraud-cost\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">35 billion to 100 billion<\/a> US dollars.<\/li>\n\n\n\n<li>People are becoming increasingly interested in learning about affiliate marketing. In less than a year, the search volume climbed by more than 50%.<\/li>\n\n\n\n<li>In the near future, strategies involving the use of multiple channels is expected. The number of people listening to podcasts has increased by <a href=\"https:\/\/supermetrics.com\/blog\/affiliate-marketing-trends-2021\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">37.5%<\/a> over the last three years, for instance. Since 2015, the amount of marketers that have reported earning a positive ROI through the use of video marketing is more than double. So far, this peaked in 2020 at <a href=\"https:\/\/supermetrics.com\/blog\/affiliate-marketing-trends-2021\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">88%<\/a>.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"final-thoughts-on-affiliate-marketing-statistics\"><span class=\"ez-toc-section\" id=\"Final_Thoughts_On_Affiliate_Marketing_Statistics\"><\/span>Final Thoughts On Affiliate Marketing Statistics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As you can see, affiliate marketing is going from strength to strength, and it doesn&#8217;t look like it is going to slow down any time soon.<\/p>\n\n\n\n<p>These affiliate marketing statistics will help you to better analyze the business model and determine whether or not to invest your time and money in affiliate marketing.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-wide\"\/>\n\n\n<div style=\"border: 1px solid #787878; border-radius: 0%; background-color: #d8d8d8; \" class=\"ub-styled-box ub-bordered-box wp-block-ub-styled-box\" id=\"ub-styled-box-2ed05f80-5f30-4893-9293-bb7f78609283\">\n<p class=\"has-text-align-center\" style=\"font-size:25px\" id=\"ub-styled-box-bordered-content-\"><strong>Other Articles You Might Like<\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/entrepreneurnut.com\/how-to-start-affiliate-marketing-with-no-money\/\">Start affiliate marketing with no money<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/entrepreneurnut.com\/affiliate-marketing-questions-and-answers\/\">Affiliate marketing FAQs &#8211; ultimate list<\/a><gwmw style=\"display:none;\"><gwmw style=\"display:none;\"><\/gwmw><\/gwmw><\/li>\n\n\n\n<li><a href=\"https:\/\/entrepreneurnut.com\/affiliate-marketing-vs-dropshipping\/\">Drop shipping vs affiliate marketing<\/a><gwmw style=\"display:none;\"><gwmw style=\"display:none;\"><\/gwmw><\/gwmw><\/li>\n\n\n\n<li><a href=\"https:\/\/entrepreneurnut.com\/free-affiliate-marketing-tools\/\">Free tools for affiliate marketers<\/a><gwmw style=\"display:none;\"><\/gwmw><\/li>\n\n\n\n<li><a href=\"https:\/\/entrepreneurnut.com\/what-is-cookie-duration-in-affiliate-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">How do affiliate cookies work<\/a><gwmw style=\"display:none;\"><\/gwmw><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/entrepreneurnut.com\/email-marketing-statistics\/\">Email marketing statistics<\/a><gwmw style=\"display:none;\"><\/gwmw><\/li>\n\n\n\n<li><a href=\"https:\/\/entrepreneurnut.com\/youtube-statistics\/\">YouTube statistics<\/a><gwmw style=\"display:none;\"><gwmw style=\"display:none;\"><\/gwmw><\/gwmw><\/li>\n\n\n\n<li><a href=\"https:\/\/entrepreneurnut.com\/blogging-statistics\/\">Blogging statistics<\/a><gwmw style=\"display:none;\"><gwmw style=\"display:none;\"><\/gwmw><\/gwmw><\/li>\n\n\n\n<li><a href=\"https:\/\/entrepreneurnut.com\/affiliate-marketing-vs-network-marketing\/\">Affiliate marketing vs MLM<\/a><gwmw style=\"display:none;\"><\/gwmw><\/li>\n\n\n\n<li><a href=\"https:\/\/entrepreneurnut.com\/affiliate-marketing-vs-amazon-fba\/\">Affiliate marketing vs Amazon FBA<\/a><gwmw style=\"display:none;\"><\/gwmw><\/li>\n\n\n\n<li><a href=\"https:\/\/entrepreneurnut.com\/affiliate-marketing-vs-influencer-marketing\/\">Affiliate vs influencer marketing<\/a><gwmw style=\"display:none;\"><\/gwmw><\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Looking for affiliate marketing statistics? Affiliate marketing has continued to soar year after year over the last 2 decades. Aside from an increase in the number of publisher sign-ups, there has also been an increase in new ways of working, and a sense of flexibility as more brands continue to move into affinity partnerships. In &#8230; <a title=\"80+ Affiliate Marketing Statistics You Need To Know (2024)\" class=\"read-more\" href=\"https:\/\/entrepreneurnut.com\/affiliate-marketing-statistics\/\" aria-label=\"Read more about 80+ Affiliate Marketing Statistics You Need To Know (2024)\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":1004851,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_lmt_disableupdate":"no","_lmt_disable":"no","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[1,1000162],"tags":[21,1000136],"class_list":["post-1004850","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affiliate-marketing","category-statistics","tag-affiliate-marketing","tag-statistics"],"featured_image_src":"https:\/\/entrepreneurnut.com\/wp-content\/uploads\/2022\/02\/affiliate-marketing-statistics.jpg","author_info":{"display_name":"Steve West","author_link":"https:\/\/entrepreneurnut.com\/author\/stevewest\/"},"modified_by":"Susan Sherry","uagb_featured_image_src":{"full":["https:\/\/entrepreneurnut.com\/wp-content\/uploads\/2022\/02\/affiliate-marketing-statistics.jpg",1200,650,false],"thumbnail":["https:\/\/entrepreneurnut.com\/wp-content\/uploads\/2022\/02\/affiliate-marketing-statistics-150x150.jpg",150,150,true],"medium":["https:\/\/entrepreneurnut.com\/wp-content\/uploads\/2022\/02\/affiliate-marketing-statistics-300x163.jpg",300,163,true],"medium_large":["https:\/\/entrepreneurnut.com\/wp-content\/uploads\/2022\/02\/affiliate-marketing-statistics-768x416.jpg",768,416,true],"large":["https:\/\/entrepreneurnut.com\/wp-content\/uploads\/2022\/02\/affiliate-marketing-statistics-1024x555.jpg",1024,555,true],"1536x1536":["https:\/\/entrepreneurnut.com\/wp-content\/uploads\/2022\/02\/affiliate-marketing-statistics.jpg",1200,650,false],"2048x2048":["https:\/\/entrepreneurnut.com\/wp-content\/uploads\/2022\/02\/affiliate-marketing-statistics.jpg",1200,650,false]},"uagb_author_info":{"display_name":"Steve West","author_link":"https:\/\/entrepreneurnut.com\/author\/stevewest\/"},"uagb_comment_info":0,"uagb_excerpt":"Looking for affiliate marketing statistics? Affiliate marketing has continued to soar year after year over the last 2 decades. Aside from an increase in the number of publisher sign-ups, there has also been an increase in new ways of working, and a sense of flexibility as more brands continue to move into affinity partnerships. In&hellip;","_links":{"self":[{"href":"https:\/\/entrepreneurnut.com\/wp-json\/wp\/v2\/posts\/1004850","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entrepreneurnut.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entrepreneurnut.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entrepreneurnut.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/entrepreneurnut.com\/wp-json\/wp\/v2\/comments?post=1004850"}],"version-history":[{"count":0,"href":"https:\/\/entrepreneurnut.com\/wp-json\/wp\/v2\/posts\/1004850\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entrepreneurnut.com\/wp-json\/wp\/v2\/media\/1004851"}],"wp:attachment":[{"href":"https:\/\/entrepreneurnut.com\/wp-json\/wp\/v2\/media?parent=1004850"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entrepreneurnut.com\/wp-json\/wp\/v2\/categories?post=1004850"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entrepreneurnut.com\/wp-json\/wp\/v2\/tags?post=1004850"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}