{"id":1005077,"date":"2022-03-02T15:58:14","date_gmt":"2022-03-02T15:58:14","guid":{"rendered":"https:\/\/entrepreneurnut.com\/?p=1005077"},"modified":"2024-04-24T14:03:35","modified_gmt":"2024-04-24T13:03:35","slug":"what-is-epc-in-affiliate-marketing","status":"publish","type":"post","link":"https:\/\/entrepreneurnut.com\/what-is-epc-in-affiliate-marketing\/","title":{"rendered":"What Is EPC In Affiliate Marketing? &#8211; Understanding Earnings Per Click"},"content":{"rendered":"\n<p>What is EPC in affiliate marketing? It&#8217;s actually one of the most important metrics you need to know about.<\/p>\n\n\n\n<p>If you&#8217;re looking to get started with affiliate marketing and you&#8217;ve heard terms like EPC.<\/p>\n\n\n\n<p>Knowing the EPC for a particular product can help you decide if it will be worth your time and money to promote the product.<\/p>\n\n\n\n<p>Once you know the EPC for the products, you can also use the metric to further optimize your campaigns to make more money.<\/p>\n\n\n\n<p>Here&#8217;s everything you need to know about the EPC metric.<\/p>\n\n\n<div style=\"border: 1px solid var(--1582); border-radius: 0%; background-color: var(--base-2); \" class=\"ub-styled-box ub-bordered-box wp-block-ub-styled-box\" id=\"ub-styled-box-c3261d0b-f10b-4c4b-9c57-70e560aff2e4\">\n<p class=\"has-text-align-left has-1582-color has-text-color has-link-color wp-elements-4e50ea411cc52541f56c4162228b9edc\" style=\"font-size:26px\" id=\"ub-styled-box-bordered-content-6daeb184-345c-4723-be9d-402bf3022ffa\">Related Articles<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/entrepreneurnut.com\/free-affiliate-marketing-tools\/\">Best free affiliate marketing tools<\/a><gwmw style=\"display:none;\"><gwmw style=\"display:none;\"><\/gwmw><\/gwmw><\/li>\n\n\n\n<li><a href=\"https:\/\/entrepreneurnut.com\/affiliate-marketing-questions-and-answers\/\">Ultimate list of affiliate questions and answers<\/a><gwmw style=\"display:none;\"><gwmw style=\"display:none;\"><\/gwmw><\/gwmw><\/li>\n\n\n\n<li><a href=\"https:\/\/entrepreneurnut.com\/how-to-start-affiliate-marketing-with-no-money\/\">How to start affiliate marketing with no money<\/a><gwmw style=\"display:none;\"><gwmw style=\"display:none;\"><gwmw style=\"display:none;\"><\/gwmw><\/gwmw><\/gwmw><\/li>\n\n\n\n<li><a href=\"https:\/\/entrepreneurnut.com\/is-affiliate-marketing-hard\/\">Is affiliate marketing difficult<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/entrepreneurnut.com\/how-much-money-do-you-need-to-start-affiliate-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">How much you need to start affiliate marketing<\/a><gwmw style=\"display:none;\"><\/gwmw><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/entrepreneurnut.com\/affiliate-marketing-vs-network-marketing\/\">Affiliate vs MLM<\/a><gwmw style=\"display:none;\"><\/gwmw><\/li>\n\n\n\n<li><a href=\"https:\/\/entrepreneurnut.com\/affiliate-marketing-vs-dropshipping\/\">Affiliate vs Dropshipping<\/a><gwmw style=\"display:none;\"><gwmw style=\"display:none;\"><\/gwmw><\/gwmw><\/li>\n\n\n\n<li><a href=\"https:\/\/entrepreneurnut.com\/affiliate-marketing-vs-amazon-fba\/\">Affiliate vs Amazon FBA<\/a><gwmw style=\"display:none;\"><gwmw style=\"display:none;\"><\/gwmw><\/gwmw><\/li>\n\n\n\n<li><a href=\"https:\/\/entrepreneurnut.com\/what-is-cookie-duration-in-affiliate-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">How long do affiliate cookies last for?<\/a><gwmw style=\"display:none;\"><\/gwmw><\/li>\n\n\n\n<li><a href=\"https:\/\/entrepreneurnut.com\/is-affiliate-marketing-dead\/\" target=\"_blank\" rel=\"noreferrer noopener\">Is affiliate marketing dying?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/entrepreneurnut.com\/affiliate-marketing-podcasts\/\" target=\"_blank\" rel=\"noreferrer noopener\">7 of the best podcasts for affiliate marketing<\/a><gwmw style=\"display:none;\"><\/gwmw><\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n<\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-center has-1582-color has-text-color has-link-color wp-elements-24af3f230473e417f4ba7962780efbf8\" style=\"font-size:28px\"><strong>Need Training? Our Top Rated Affiliate Courses<\/strong><\/p>\n\n\n<div class=\"cg-choice-box-four    cg-green \" ><div class=\"cg-cb-row \"><div class=\"cg-cb-items \" id=\"product-120766\"><div class=\"cg-cb-top-pick\">Best For Free Traffic<\/div><a href=\"https:\/\/entrepreneurnut.com\/amb-challenge\" target=\"_blank\" rel=\"nofollow\" class=\"cg-aff-link cg-cb-img\" data-post-title=\"AMB Challenge\" data-aff-link=\"https:\/\/entrepreneurnut.com\/amb-challenge\" data-post-type=\"top\" data-post-id=\"49526\"><img decoding=\"async\" src=\"https:\/\/entrepreneurnut.com\/wp-content\/uploads\/2024\/02\/AMB-Bootcamp.png\" class=\"cg-img-1\" alt=\"AMB Challenge\" style=\"transform:scale(1.5)\"><\/a><div class=\"cg-cb-title\"><a href='https:\/\/entrepreneurnut.com\/amb-challenge' class='cg-aff-link' data-post-id='49526' data-post-type='top' data-aff-link='https:\/\/entrepreneurnut.com\/amb-challenge' data-post-title='AMB Challenge' target='_blank' rel='nofollow' >AMB Challenge<\/a><\/span><\/div><div class=\"cg-cb-btn\"><span class='cta-copy'><a href='https:\/\/entrepreneurnut.com\/amb-challenge' class='cg-one-button cg-btn cg-red  cg-aff-link cg-btn-lg' data-post-id='49526' data-post-type='top' data-aff-link='https:\/\/entrepreneurnut.com\/amb-challenge' data-style='default' data-post-title='AMB Challenge' data-extra='arrow' style='' target='_blank' rel='nofollow' >Check Price<\/a><\/span><\/span><\/div><div class=\"cg-cb-rate\" style=\"--cg-rbl-rate-p:97%;\"><div class=\"cg-cb-star\"><\/div><span class=\"aff-score\">9.7<\/span><\/div><div class=\"cg-cb-content\"><ul><li>Make your first commission in 5 days<\/li><li>How to build passive income<\/li><li>Evergreen methods<\/li><li>Personal brand affiliate methods<\/li><li>Faceless affiliate methods<\/li><li>Outsourced affiliate methods<\/li><li>YouTube<\/li><li>TikTok<\/li><li>Facebook Organic<\/li><li>Instagram<\/li><li>Facebook Groups<\/li><li>Taught by a 7-figure super affiliate<\/li><\/ul><\/div><\/div><div class=\"cg-cb-items \" id=\"product-120768\"><div class=\"cg-cb-top-pick\">Best For Paid Traffic<\/div><a href=\"https:\/\/entrepreneurnut.com\/301kchal\" target=\"_blank\" rel=\"nofollow\" class=\"cg-aff-link cg-cb-img\" data-post-title=\"301K Challenge\" data-aff-link=\"https:\/\/entrepreneurnut.com\/301kchal\" data-post-type=\"top\" data-post-id=\"49526\"><img decoding=\"async\" src=\"https:\/\/entrepreneurnut.com\/wp-content\/uploads\/2024\/02\/301K-Challenge.webp\" class=\"cg-img-1\" alt=\"301K Challenge\" style=\"transform:scale(1.5)\"><\/a><div class=\"cg-cb-title\"><a href='https:\/\/entrepreneurnut.com\/301kchal' class='cg-aff-link' data-post-id='49526' data-post-type='top' data-aff-link='https:\/\/entrepreneurnut.com\/301kchal' data-post-title='301K Challenge' target='_blank' rel='nofollow' >301K Challenge<\/a><\/span><\/div><div class=\"cg-cb-btn\"><span class='cta-copy'><a href='https:\/\/entrepreneurnut.com\/301kchal' class='cg-one-button cg-btn cg-red  cg-aff-link cg-btn-lg' data-post-id='49526' data-post-type='top' data-aff-link='https:\/\/entrepreneurnut.com\/301kchal' data-style='default' data-post-title='301K Challenge' data-extra='arrow' style='' target='_blank' rel='nofollow' >Check Price<\/a><\/span><\/span><\/div><div class=\"cg-cb-rate\" style=\"--cg-rbl-rate-p:97%;\"><div class=\"cg-cb-star\"><\/div><span class=\"aff-score\">9.7<\/span><\/div><div class=\"cg-cb-content\"><ul><li>Teaches affiliate marketing with email<\/li><li>Paid traffic<\/li><li>How to find high paying offers that actually convert<\/li><li>Advanced list building tactics<\/li><li>Advanced email copy tactics<\/li><li>Secret high quality traffic sources revealed<\/li><li>Includes a DFY option<\/li><li>Full course<\/li><li>Taught by a 7-figure super affiliate<\/li><\/ul><\/div><\/div><div class=\"cg-cb-items \" id=\"product-120765\"><div class=\"cg-cb-top-pick\">Best DFY Funnel<\/div><a href=\"https:\/\/entrepreneurnut.com\/72hrnew\" target=\"_blank\" rel=\"nofollow\" class=\"cg-aff-link cg-cb-img\" data-post-title=\"72 Hour Challenge\" data-aff-link=\"https:\/\/entrepreneurnut.com\/72hrnew\" data-post-type=\"top\" data-post-id=\"49526\"><img decoding=\"async\" src=\"https:\/\/entrepreneurnut.com\/wp-content\/uploads\/2023\/07\/72-Hour-Freedom-Challenge-New-Jonathan-Montoya-Course.jpg\" class=\"cg-img-1\" alt=\"72 Hour Challenge\" style=\"transform:scale(1.5)\"><\/a><div class=\"cg-cb-title\"><a href='https:\/\/entrepreneurnut.com\/72hrnew' class='cg-aff-link' data-post-id='49526' data-post-type='top' data-aff-link='https:\/\/entrepreneurnut.com\/72hrnew' data-post-title='72 Hour Challenge' target='_blank' rel='nofollow' >72 Hour Challenge<\/a><\/span><\/div><div class=\"cg-cb-btn\"><span class='cta-copy'><a href='https:\/\/entrepreneurnut.com\/72hrnew' class='cg-one-button cg-btn cg-red  cg-aff-link cg-btn-lg' data-post-id='49526' data-post-type='top' data-aff-link='https:\/\/entrepreneurnut.com\/72hrnew' data-style='default' data-post-title='72 Hour Challenge' data-extra='arrow' style='' target='_blank' rel='nofollow' >Check Price<\/a><\/span><\/span><\/div><div class=\"cg-cb-rate\" style=\"--cg-rbl-rate-p:95%;\"><div class=\"cg-cb-star\"><\/div><span class=\"aff-score\">9.5<\/span><\/div><div class=\"cg-cb-content\"><ul><li>Short quick-start course<\/li><li>Includes DFY software automation<\/li><li>15 high converting offers revealed<\/li><li>Includes a free white label course<\/li><li>7-figure affiliate system reveal<\/li><li>Teaches 3 free traffic methods<\/li><li>Very low cost course<\/li><li>Taught by a 7-figure super affiliate<\/li><\/ul><\/div><\/div><\/div><\/div>\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/entrepreneurnut.com\/what-is-epc-in-affiliate-marketing\/#What_Is_EPC_In_Affiliate_Marketing_%E2%80%93_The_Earnings_Per_Click_Metric\" >What Is EPC In Affiliate Marketing &#8211; The Earnings Per Click Metric<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/entrepreneurnut.com\/what-is-epc-in-affiliate-marketing\/#How_is_EPC_Calculated\" >How is EPC Calculated?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/entrepreneurnut.com\/what-is-epc-in-affiliate-marketing\/#What_is_EPC_for\" >What is EPC for?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/entrepreneurnut.com\/what-is-epc-in-affiliate-marketing\/#What_is_a_%E2%80%9CGood%E2%80%9D_Earnings_Per_Click\" >What is a \u201cGood\u201d Earnings Per Click?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/entrepreneurnut.com\/what-is-epc-in-affiliate-marketing\/#How_to_Increase_Earnings_Per_Click\" >How to Increase Earnings Per Click<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/entrepreneurnut.com\/what-is-epc-in-affiliate-marketing\/#Increase_EPC_With_Exit_Intent_Popups\" >Increase EPC With Exit Intent Popups<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/entrepreneurnut.com\/what-is-epc-in-affiliate-marketing\/#Increase_EPC_With_Page-Specific_Popups\" >Increase EPC With Page-Specific Popups<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/entrepreneurnut.com\/what-is-epc-in-affiliate-marketing\/#Increase_EPC_With_Sticky_Bars\" >Increase EPC With Sticky Bars<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/entrepreneurnut.com\/what-is-epc-in-affiliate-marketing\/#Final_Thoughts_On_EPC\" >Final Thoughts On EPC<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_EPC_In_Affiliate_Marketing_%E2%80%93_The_Earnings_Per_Click_Metric\"><\/span>What Is EPC In Affiliate Marketing &#8211; The Earnings Per Click Metric<gwmw style=\"display:none;\"><gwmw style=\"display:none;\"><\/gwmw><\/gwmw><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>So, let&#8217;s get to it, what is EPC in affiliate marketing, and why does it matter?<\/p>\n\n\n\n<p>EPC stands for Earnings Per Click and is basically a measure of how much a single click is worth to the affiliate. It tells you how much money you can make every time someone clicks your affiliate links.<\/p>\n\n\n\n<p>The EPC is the most important metric in an affiliate campaign. This is because the EPC will tell you the average earnings potential for a particular product.<\/p>\n\n\n\n<p>The EPC metric is important to know for both the product merchant and the affiliate. So, regardless if you&#8217;re running your own affiliate program, or you&#8217;re an affiliate promoting the product, you will want to know the EPC.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_is_EPC_Calculated\"><\/span>How is EPC Calculated?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The earnings per click metric is a very easy one to figure out.<\/p>\n\n\n\n<p>The EPC is calculated by dividing the total amounts of commission earned by the number of clicks generated through your affiliate links.<\/p>\n\n\n\n<p>So, let&#8217;s suppose you&#8217;re running a paid ad campaign for an affiliate product and you generate a total of $500 in affiliate commissions. All your commissions were generated through 100 clicks of your affiliate link.<\/p>\n\n\n\n<p>To calculate your EPC, you simply divide the money you earned ($500) by the number of clicks your affiliate link received (100), which equals 5. So, in this case, your EPC is $5.<\/p>\n\n\n\n<p>If the product you promoting pays you a commission only when a sale is generated, but the affiliate program states that the EPC is $5 per click, then you can gauge how many clicks you will need to generate on average before you make a sale.<\/p>\n\n\n\n<p>Good affiliate programs, especially if they are hosted on a large affiliate network like Commission Junction, ShareASale, or ClickBank, for example, will have already worked out the EPC for you.<\/p>\n\n\n\n<p>In this case, an average EPC has been used, which is based on the average of the affiliate partners that are promoting the product.<\/p>\n\n\n\n<p>This is very helpful in determining if the affiliate program will be worth your time.<\/p>\n\n\n\n<p>If the product you want to promote does not list the EPC, reach out to the <a href=\"https:\/\/entrepreneurnut.com\/what-is-an-affiliate-manager\/\" target=\"_blank\" rel=\"noreferrer noopener\">affiliate managers<\/a> to ask them for the details.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_EPC_for\"><\/span>What is EPC for?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>So, now we understand what EPC is, and how it is calculated, you probably already have an idea of what it&#8217;s for.<\/p>\n\n\n\n<p>So, just to be clear, the EPC can help you decide which affiliate products to promote, and how much you can expect to earn promoting them. If you are running paid ads, then knowing the earnings per click will help you set up your ad campaigns wisely and ensure you&#8217;re not paying too much for a click (CPC).<\/p>\n\n\n\n<p>While earnings per click is an important metric, unfortunately, it&#8217;s not the end-all, be-all because, after all, the EPC is an average taken from the performance of multiple affiliates.<\/p>\n\n\n\n<p>One affiliate may have been receiving an EPC of $6.50, while another only $2 per click. That&#8217;s why it&#8217;s important to not just follow this metric blindly.<\/p>\n\n\n\n<p>If you&#8217;re not sure why some affiliates are able to earn higher earnings per click than others, see the section below on how to increase your earnings per click.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_a_%E2%80%9CGood%E2%80%9D_Earnings_Per_Click\"><\/span>What is a \u201cGood\u201d Earnings Per Click?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There&#8217;s not a particular amount or even a ballpark figure that indicates if the EPC is good or not. A lot of new affiliate marketers ask this question, but it&#8217;s actually irrelevant.<\/p>\n\n\n\n<p>Basically, good earnings per click (EPC) is anything that is more than your cost per click (CPC). So, if your earnings per click are more than you spend out to generate the click, then you&#8217;ll be profitable.<\/p>\n\n\n\n<p>If you&#8217;re not spending money on paid ads to generate your traffic, then the EPC figure is still useful as it can give you an indication as to how well the product is converting. It will also help you to gauge how much money you are spending on content production.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Increase_Earnings_Per_Click\"><\/span>How to Increase Earnings Per Click<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To increase your earnings per click (EPC) is basically to <a href=\"https:\/\/entrepreneurnut.com\/how-to-increase-affiliate-marketing-conversions\/\">improve your conversion rate<\/a>. Fortunately, there are many ways to do that.<gwmw style=\"display:none;\"><gwmw style=\"display:none;\"><\/gwmw><\/gwmw><\/p>\n\n\n\n<p>Here are a few ways you can increase your earnings per click without spending more on ads.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Increase_EPC_With_Exit_Intent_Popups\"><\/span>Increase EPC With Exit Intent Popups<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Most websites and landing pages out there have a bounce rate of between <a href=\"https:\/\/www.searchenginejournal.com\/website-bounce-rate\/\" target=\"_blank\" rel=\"noreferrer noopener\">26% to 70%<\/a>. That&#8217;s crazy-high, and a lot of money is left on the table.<\/p>\n\n\n\n<p>One effective way to counter this is to use an exit-intent popup to try to capture the visitor in some way before they leave your site for good. There are several ways you can deploy this on your site or landing page.<\/p>\n\n\n\n<p>One option is to offer a free lead magnet to entice the fleeing visitor to give you their email address. You can now follow up with them through email marketing campaigns and promote your affiliate products.<\/p>\n\n\n\n<p>A second option is to offer the visitor a low-ticket affiliate offer that has a good conversion rate. If the visitor takes up the offer, you will make money on the front end, and the product owner will continue to follow up with them through email.<\/p>\n\n\n\n<p>Many affiliate programs also offer affiliates a percentage of the sale on upsell products, so if you choose this second option, you also stand to make more money further down the line if the customer buys more products.<\/p>\n\n\n\n<p>A third option here is to offer a product at a heavily discounted rate &#8211; an irresistible offer, so to speak.<\/p>\n\n\n\n<p>Regardless of which option you choose, the popup tool I recommend you use is <strong><a href=\"https:\/\/entrepreneurnut.com\/try-thrive-leads\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">ThriveLeads<\/a><\/strong>. I&#8217;ve been using it for several years, and it is directly responsible for making me quite a lot of money.<gwmw style=\"display:none;\"><gwmw style=\"display:none;\"><\/gwmw><\/gwmw><\/p>\n\n\n\n<p>ThriveLeads is very easy to use and is compatible with WordPress. It is not a free plugin, but it is very affordable and highly worth it in my opinion. You can <strong><a href=\"https:\/\/entrepreneurnut.com\/try-thrive-leads\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">sign up to use ThriveLeads here<\/a><\/strong>.<gwmw style=\"display:none;\"><\/gwmw><\/p>\n\n\n\n<p>If you choose to go with either option one or two, then I recommend you use an affiliate bridge page funnel so you can also capture the customers&#8217; email addresses right before you pitch the product offering.<\/p>\n\n\n\n<p>If you&#8217;re just getting started, then you&#8217;ll likely be conscious of your budget. Fortunately, you can build an affiliate bridge page funnel completely free using GrooveFunnels. All you need to do is <strong><a href=\"https:\/\/entrepreneurnut.com\/trygroove\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">click here to sign up for a free GrooveFunnels account<\/a><\/strong>&nbsp;to get started.<gwmw style=\"display:none;\"><\/gwmw><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Increase_EPC_With_Page-Specific_Popups\"><\/span>Increase EPC With Page-Specific Popups<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Like exit-intent popups, page-specific popups are also highly effective in generating more sales.<\/p>\n\n\n\n<p>The way this option differs from using exit-intent popups as above is the popup is tailor-made for a specific page.<\/p>\n\n\n\n<p>In this way, the popup closely matched the topic of the page and pitches an offer related to the content the visitor has engaged with.<\/p>\n\n\n\n<p>Typically, you can set the popup to trigger after a period of time (for example, after 20 seconds), or once the visitor has scrolled a certain way down the page (for example, once they scroll through 50% of the content).<\/p>\n\n\n\n<p>Again, <strong><a href=\"https:\/\/entrepreneurnut.com\/try-thrive-leads\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">ThriveLeads is my tool of choice<\/a><\/strong> for creating popups.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Increase_EPC_With_Sticky_Bars\"><\/span>Increase EPC With Sticky Bars<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Another great way to put an offer square in front of your site visitors is to use a sticky bar, also known as a &#8216;ribbon&#8217; at either the top or bottom of your site.<\/p>\n\n\n\n<p>The sticky bar appears as soon as your page loads and will remain in full view of the site visitor unless they choose to close the bar.<\/p>\n\n\n\n<p>The good thing about using the sticky bar is that the visitor does not have to close it in order to view your content like they would with a popup.<\/p>\n\n\n\n<p>Since the sticky bar does not obstruct the visitor&#8217;s view, most people don&#8217;t close it but continue to read your content while the bar is touting your offer. Inevitably, the visitor&#8217;s eyes will be drawn to the bar, and if your offer is enticing enough, then they may take action on it.<\/p>\n\n\n\n<p>You can use the sticky bar to either promote an affiliate product directly or to collect email addresses in exchange for an attractive lead magnet.<\/p>\n\n\n\n<p>ThriveLeads also gives you the option to use sticky bars as well as popups and other effective conversion-focused features. You can <strong><a href=\"https:\/\/entrepreneurnut.com\/try-thrive-leads\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">try ThriveLeads here<\/a><\/strong>. They offer a 30-day money-back guarantee to give you time to test out their tools.<gwmw style=\"display:none;\"><gwmw style=\"display:none;\"><\/gwmw><\/gwmw><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts_On_EPC\"><\/span>Final Thoughts On EPC<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As you can see, EPC is an important metric for affiliates to understand.<\/p>\n\n\n\n<p>To recap, the EPC (earnings per click) metric is one way to measure the performance of your affiliate marketing campaigns. It measures the total commissions earned by clicking on your affiliate link divided by the number of clicks it received.<\/p>\n\n\n\n<p>Be sure to check the EPC of the product before you start promoting, and use one or all of the above methods to help increase your earnings per click.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is EPC in affiliate marketing? It&#8217;s actually one of the most important metrics you need to know about. If you&#8217;re looking to get started with affiliate marketing and you&#8217;ve heard terms like EPC. Knowing the EPC for a particular product can help you decide if it will be worth your time and money to &#8230; <a title=\"What Is EPC In Affiliate Marketing? &#8211; Understanding Earnings Per Click\" class=\"read-more\" href=\"https:\/\/entrepreneurnut.com\/what-is-epc-in-affiliate-marketing\/\" aria-label=\"Read more about What Is EPC In Affiliate Marketing? &#8211; Understanding Earnings Per Click\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":1005079,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_lmt_disableupdate":"no","_lmt_disable":"no","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1005077","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affiliate-marketing"],"featured_image_src":"https:\/\/entrepreneurnut.com\/wp-content\/uploads\/2022\/03\/earnings-per-click-money.jpg","author_info":{"display_name":"Steve West","author_link":"https:\/\/entrepreneurnut.com\/author\/stevewest\/"},"modified_by":"Steve West","uagb_featured_image_src":{"full":["https:\/\/entrepreneurnut.com\/wp-content\/uploads\/2022\/03\/earnings-per-click-money.jpg",1200,650,false],"thumbnail":["https:\/\/entrepreneurnut.com\/wp-content\/uploads\/2022\/03\/earnings-per-click-money-150x150.jpg",150,150,true],"medium":["https:\/\/entrepreneurnut.com\/wp-content\/uploads\/2022\/03\/earnings-per-click-money-300x163.jpg",300,163,true],"medium_large":["https:\/\/entrepreneurnut.com\/wp-content\/uploads\/2022\/03\/earnings-per-click-money-768x416.jpg",768,416,true],"large":["https:\/\/entrepreneurnut.com\/wp-content\/uploads\/2022\/03\/earnings-per-click-money-1024x555.jpg",1024,555,true],"1536x1536":["https:\/\/entrepreneurnut.com\/wp-content\/uploads\/2022\/03\/earnings-per-click-money.jpg",1200,650,false],"2048x2048":["https:\/\/entrepreneurnut.com\/wp-content\/uploads\/2022\/03\/earnings-per-click-money.jpg",1200,650,false]},"uagb_author_info":{"display_name":"Steve West","author_link":"https:\/\/entrepreneurnut.com\/author\/stevewest\/"},"uagb_comment_info":0,"uagb_excerpt":"What is EPC in affiliate marketing? It&#8217;s actually one of the most important metrics you need to know about. If you&#8217;re looking to get started with affiliate marketing and you&#8217;ve heard terms like EPC. Knowing the EPC for a particular product can help you decide if it will be worth your time and money to&hellip;","_links":{"self":[{"href":"https:\/\/entrepreneurnut.com\/wp-json\/wp\/v2\/posts\/1005077","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entrepreneurnut.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entrepreneurnut.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entrepreneurnut.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/entrepreneurnut.com\/wp-json\/wp\/v2\/comments?post=1005077"}],"version-history":[{"count":2,"href":"https:\/\/entrepreneurnut.com\/wp-json\/wp\/v2\/posts\/1005077\/revisions"}],"predecessor-version":[{"id":1013844,"href":"https:\/\/entrepreneurnut.com\/wp-json\/wp\/v2\/posts\/1005077\/revisions\/1013844"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entrepreneurnut.com\/wp-json\/wp\/v2\/media\/1005079"}],"wp:attachment":[{"href":"https:\/\/entrepreneurnut.com\/wp-json\/wp\/v2\/media?parent=1005077"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entrepreneurnut.com\/wp-json\/wp\/v2\/categories?post=1005077"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entrepreneurnut.com\/wp-json\/wp\/v2\/tags?post=1005077"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}