<\/gwmw><\/p>\n\n\n\nThirdly, the affiliate marketing networks might use different tracking tools, which could influence the decision on how long they want to all for the cookie’s lifetime.<\/p>\n\n\n\n
Finally, the merchant might choose to offer different incentives to the affiliate marketer besides a long cookie life.<\/p>\n\n\n\n
For example, the product owner may offer a shorter cookie life, but higher commission rates.<\/p>\n\n\n\n
On the other hand, a product owner may offer a lower commission, but a longer cookie life. This is more common for products with low higher conversion rates.<\/p>\n\n\n\n
Amazon can get away with offering a short affiliate marketing cookie duration of only 24 hours because they’re such a massive company and they don’t need to rely on affiliates to bring them business.<\/p>\n\n\n\n
However, a good incentive for affiliates to still promote the Amazon Associates program is that Amazon Associates will also attribute other purchases made by the customer to the referring affiliate if those additional purchases are made within the same transaction.<\/p>\n\n\n\n
For example, let’s say I owned a website about cycling, and you were reading one of my blog posts about the top 10 cycling helmets.<\/p>\n\n\n\n
Some of the products in my review are on the Amazon website. You then click on my Amazon affiliate to see the product on the Amazon website.<\/p>\n\n\n\n
You decide to purchase the helmet and place it in your shopping basket. Before you complete your purchase you remember that you also wanted to buy a new kettle from Amazon and a book your friend recommended.<\/p>\n\n\n\n
Then, when you complete your purchase at the Amazon checkout, I will receive an affiliate commission for all the items you added to your basket during this session.<\/p>\n\n\n\n
The other items you purchased don’t need to be related to cycling, they just need to be purchased in the same session after you clicked my affiliate link, and within the 24-hour cookie duration window for me to be credited with an affiliate commission on all the items you purchased.<\/p>\n","protected":false},"excerpt":{"rendered":"
Are you looking to start an affiliate marketing business and curious about how cookies work? Maybe you’re a product owner about to launch your first affiliate program, but you’re not sure how long you should set the affiliate cookie duration? Either way, I’ve got you covered with the answers you need here in this article. … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":1006398,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_lmt_disableupdate":"no","_lmt_disable":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1006395","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affiliate-marketing"],"featured_image_src":"https:\/\/entrepreneurnut.com\/wp-content\/uploads\/2022\/09\/affiliate-marketing-cookies.jpg","author_info":{"display_name":"Steve West","author_link":"https:\/\/entrepreneurnut.com\/author\/stevewest\/"},"modified_by":"Steve West","uagb_featured_image_src":{"full":["https:\/\/entrepreneurnut.com\/wp-content\/uploads\/2022\/09\/affiliate-marketing-cookies.jpg",1200,600,false],"thumbnail":["https:\/\/entrepreneurnut.com\/wp-content\/uploads\/2022\/09\/affiliate-marketing-cookies-150x150.jpg",150,150,true],"medium":["https:\/\/entrepreneurnut.com\/wp-content\/uploads\/2022\/09\/affiliate-marketing-cookies-300x150.jpg",300,150,true],"medium_large":["https:\/\/entrepreneurnut.com\/wp-content\/uploads\/2022\/09\/affiliate-marketing-cookies-768x384.jpg",768,384,true],"large":["https:\/\/entrepreneurnut.com\/wp-content\/uploads\/2022\/09\/affiliate-marketing-cookies-1024x512.jpg",1024,512,true],"1536x1536":["https:\/\/entrepreneurnut.com\/wp-content\/uploads\/2022\/09\/affiliate-marketing-cookies.jpg",1200,600,false],"2048x2048":["https:\/\/entrepreneurnut.com\/wp-content\/uploads\/2022\/09\/affiliate-marketing-cookies.jpg",1200,600,false]},"uagb_author_info":{"display_name":"Steve West","author_link":"https:\/\/entrepreneurnut.com\/author\/stevewest\/"},"uagb_comment_info":0,"uagb_excerpt":"Are you looking to start an affiliate marketing business and curious about how cookies work? Maybe you’re a product owner about to launch your first affiliate program, but you’re not sure how long you should set the affiliate cookie duration? Either way, I’ve got you covered with the answers you need here in this article.…","_links":{"self":[{"href":"https:\/\/entrepreneurnut.com\/wp-json\/wp\/v2\/posts\/1006395","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entrepreneurnut.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entrepreneurnut.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entrepreneurnut.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/entrepreneurnut.com\/wp-json\/wp\/v2\/comments?post=1006395"}],"version-history":[{"count":3,"href":"https:\/\/entrepreneurnut.com\/wp-json\/wp\/v2\/posts\/1006395\/revisions"}],"predecessor-version":[{"id":1013843,"href":"https:\/\/entrepreneurnut.com\/wp-json\/wp\/v2\/posts\/1006395\/revisions\/1013843"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entrepreneurnut.com\/wp-json\/wp\/v2\/media\/1006398"}],"wp:attachment":[{"href":"https:\/\/entrepreneurnut.com\/wp-json\/wp\/v2\/media?parent=1006395"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entrepreneurnut.com\/wp-json\/wp\/v2\/categories?post=1006395"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entrepreneurnut.com\/wp-json\/wp\/v2\/tags?post=1006395"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}